No. of Weekly Signups:
Total number of users who signed up on the platform during the week.
Signups from Share:
Number of users who signed up after opening a link (in any form or shape) shared by another user (e.g. shared playlists, shared content, and social share such as Instagram stories and Snap Chat)
Signups from Paid Acquisitions:
Number of signups attributed to paid marketing efforts such as ads on social media, search engines, or display networks.
Channel:
The medium through which users discovered and signed up, such as social media, direct traffic, co-branded deals
Signups from SEO:
Number of signups generated organically through on page and off page SEO efforts, such as users discovering the platform via Google search, backlinks and blog
Content Type:
The category of content driving signups, such as music, podcasts, or audio books.
Platform:
The device or platform used for signup, e.g., mobile (iOS/Android), desktop, web, or smart tv
Campaign:
The specific marketing campaign that drove the signups, allowing for performance tracking and optimization.
Weekly Active User:
Number of unique users who engage with Spotify at least once in a week. Engagement can include activities such as streaming a song, listening to a podcast, interacting with playlists, view music reels, and following artists etc.