Section 1: Business Goal & Top Level Opportunities

Business Goal

• Primary Business Goal: **Increase average view duration / minutes spent consuming content on Spotify

Top Level Opportunities

• Deciding to listen something
• Choosing something to listen
• Listening something
• Skips to next
• Saves something
• Creates a playlist
• Adds something to playlist
• Shares something
• Ends the listening session

Section 2: Bucketing Opportunities

List All Opportunities:

• Lack of diverse or fresh recommendations
• Lack of robust regional recommendations
• Lack of comprehensive content availability