Identify opportunities through competitive research to enhance Spotify by analyzing competitors / alternatives addressing similar user problems, which will lead to increase of “% Currently Active Users”
To understand alternative, we need to first understand what Spotify is at it’s core, Spotify is a product that enables an “Entertainment” method of consuming Audio products. Which can be Audiobooks, Podcast, Music.
Now, there are various methods for “Entertainment”.
By the above forms of “Entertainment” methods we can now assess the Digital Products “Spotify” has a direct and indirect competition/alternative with and which method “Spotify” has tapped into:
The below apps have introduced feature which is able to act as an-alternative to such events and concerts.
Apple Music has a feature that allow the users to watch live events with Spatial Audio that gives a similar feeling of being present in a Concert.
Youtube Music Since Youtube Music is a sister vertical of Youtube. With the cross platform integration from youtube music users can be redirected to the youtube apps for events and live concerts.
Spotify does not have any direct feature for live event streaming or playback. Although Spotify has made an indirect approach with the “Live Events” listing feature, and the listing is based on Location, Dates and Artist the user follows
